On Sun, Apr 29, 2012 at 3:33 AM, Ed Dravecky <[email protected]> wrote:

> televisiongirl <[email protected]> wrote:
> > Do newspapers, radio stations, direct mail firms and billboard companies
> > have to do the same?  Seems like they're picking on one industry.
>
> The FCC doesn't regulate newspapers, direct mail firms, or billboard
> companies. They _do_ regulate radio stations, of course, and if the TV
> experiment is successful then I'd expect it to spread to the radio
> side as well.



Shouldn't this be the FEC business too?  If the TV stations have to put
that info online, I'd like to know who is paying what to the Times, CNN (I
don't the FCC has oversight for the news channels), etc.  I think the data
should be readily available to all.

As someone who started their career in a rep firm during a midterm election
a zillion years ago, political advertising is a lot of work for the local
stations (a moneymaker, but more labor intensive than say the local car
dealer buying time).  This seems to be just more paperwork that the Times
can advocate in their opinion pages but has no impact on them and big
impact on a competitor.


TVG

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