That's how much it cost for the first (and probably last) use of a Beatles recording on the series for last Sunday night's episode (Don played it while auditioning "Revolver" for possible use in the commercial and the song was played over the credits): http://artsbeat.blogs.nytimes.com/2012/05/07/how-mad-men-landed-the-beatles-all-you-need-is-love-and-250000/?nl=todaysheadlines&emc=edit_th_20120509
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