from Variety

Amazon bows 'Never Before on DVD' store
Retailer to offer more than 2,000 titles as on-demand discs


Amazon has launched a "Never Before on DVD" store, in collaboration
with the major studios, to sell films and TV shows that are only
replicated on disc when ordered.

The retailer is using CreateSpace's DVD-on-demand service to fulfill the orders.

Offering is similar to a service Warner Bros. launched to sell DVDs of
catalog titles it doesn't offer through traditional retailers -- and
is seen as a way for studios to generate more revenue from their
libraries without having to produce large numbers of discs for content
that don't see much demand.

Amazon is offering more than 2,000 titles from the homevid divisions
of Disney, Sony, Warner Bros., Lionsgate, Universal and 20th Century
Fox. It will also offer up films from MGM, and CBS Networks, MTV and
Nickelodeon are offering TV shows.

All titles will be available only on DVD. Many of them are already
available through Amazon's Instant Video service.

Disney will offer up pics such as 1963's "The Waltz King," 1978's
"Child of Glass," 1986's "The Leftovers" and TV pilot "Beyond Witch
Mountain."

Others include the "Tarzan" and "The Real Adventures of Johnny Quest"
TV series and "The Sky's the Limit" from Warner Bros., MGM's 1950s
drama "The Big Night" and more recent "Cool Blue" and Fox's "Rings on
Her Fingers" and "The Raid." Sony will sell the fifth season of "Rules
of Engagement," providing the studio with an additional syndie outlet.

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