> While it is a good point that the most helpful comparison is really to a
> year ago (and maybe even to 2 years ago, which was an election year, or 4
> years ago, which was the last presidential election year), to be fair, the
> point here (expanded on in what looks like the original source in the Daily
> News here:
> http://www.nydailynews.com/entertainment/tv-movies/sean-hannity-big-loser-2012-election-article-1.1228269)
> was that Hannity has lost a bigger fraction of his ratings than has
> O’Reilly (50% vs 30%), the implication being that Hannity relied more on
> the faith-based political posturing of Dick Morris and the like than did
> O-Reilly (I would not know if this is true), and so alienated more
> disillusioned, isolated viewers).
>


But O'Reilly has much bigger ratings than Hannity.  Say O'Reilly has
500,000 adults 25-54, Hannity has 300K - not out of line for what they
usually do.  Both lose 150K after election day as people get away from news
and into typical entertainment programming.  O'Reilly will be down -30% and
Hannity down -50%.  I'd like to see the actual numbers than the
percentages.

Same with the MSNBC and CNN folks.  Hannity and Maddow are fairly close in
the ratings but I'm willing to be the audience that O'Reilly lost is
probably still larger than Piers Morgan's audience.

Sorry - the percentage stuff bothers me.  It is like when you see the live
plus seven day lift.  Yes, "Nikita" had the largest percentage lift but the
actual lift for "Modern Family" was larger than the total audience for
"Nikitia" and any other CW show combined.  Show the actual numbers.

TVG

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