On Wed, Feb 20, 2013 at 12:28 PM, PGage <[email protected]> wrote: > On Wed, Feb 20, 2013 at 10:00 AM, Joe Hass <[email protected]> wrote: > >> As someone whose job it is to build websites that are usable, this is an >> incredibly stupid move. Research has shown that people's eyes are >> constantly attracted to the scrolling text, which means they're not paying >> attention to what's on the screen itself. At least the text that flips >> reduces that distraction (and increases the likelihood that someone can >> scan it faster than a scroll, which requires you to see the entire start of >> the message). And if people can't learn to write short headlines, that's >> their problem. Give them two lines if you're that obsessed with using that >> space to deliver information. >> >> Death to the scroll! >> >> > Right - so why not just get rid of all of that text, scolled or flipped, > unless something truly urgent and dynamic is happening? > > You'll get no argument from me, sir.
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