On Tue, Aug 13, 2013 at 7:09 AM, Bob in Jersey <[email protected]>wrote:

>
> Back on Saturday (10), Mark Jeffries replied to Greg Diener:
>>
>> Meanwhile, you may've noticed in the comments section that there are
>> actually people calling for broadcast Fox to pick Leno up [SNIP]
>>
>
> Another is Greta...
>
>
> http://gretawire.foxnewsinsider.com/2013/08/12/fox-broadcast-should-hire-jay-leno-on-february-7-2014-of-course-no-one-is-asking-me/
>

I had to stop reading the comments on the Greta Blog after the first few
because I saw I was  leaking IQ points and do not have much to spare. But I
did enjoy these two (I have a dyslexia that ruins my spelling, so I am not
one to judge, but I would have thought Fox commenters would at least be
able to spell the word "white" in an Obama-bashing sentence):


   - "I sometimes wonder why they are letting him go. Is it because he is
   not 'left' enough? Though, nothing NBC does surprises me. Since they now
   own the weather channel, they have been pushing 'global warming' down our
   throats."
   - "probably Jay is being let go because of Obama insistence; for Obama
   does not like the joke lines Jay lets go with that ridicule Obama, his
   administration and the whtie (sic) house."

Greta specifically notes she is suggesting Fox broadcasting to pick up
Leno, and Fox has always made a big deal about the distinction, and there
is no doubt that if in some strange universe Leno did do a late night show
at Fox, half his go-to jokes in every monologue would be making fun of Fox
News, but people still seem to make this some kind of political thing. I
actually did not realize that Leno was the late-night comic of choice for
the political right - when did that happen? Is it because of his friendship
with our former Governor? I have always thought Leno's personal politics
were somewhat to the left of Dave's, though it is true that Dave has drunk
the kool-aid of all that, you know, science, that supports climate change.

There is room to second-guess what NBC is doing with the Tonight Show, but
I don't see the point in approaching it with the question "why is NBC
replacing Leno?". They have been fair transparent with their thinking about
this. We know why they are doing it: 1) Leno's contract and budget is based
on an earlier TV era when the Tonight Show was a gushing cash oil well. NBC
cut Leno's salary from $25M to $15M recently, and will save millions more
by switching from Leno to Fallon, who will make something between $8M and
$12M (
http://www.forbes.com/sites/dorothypomerantz/2013/03/26/jimmy-fallon-could-double-his-payday-with-tonight-show-move/)
- let's call it $10M. There was probably a time when that extra 45M in
savings was rounding error at NBC late night, but in the current
environment that is a meaningful part of their profit margin on the show,
and they want it. 2) Leno is current time slot ratings leader, but he and
his audience are aging, and ABC has a rising young competitor on against
him. Even if Leno could win his slot for the next three years, NBC thinks
they are bleeding young viewers who are establishing late night viewing
habits that will stick with them for the rest of their lives, making it
harder on Fallon to win them back whenever he would take-over.

So the question is not: "Why is NBC replacing Leno?", but "Are NBC's
reasons for replacing Leno correct?" That remains to be seen (check in on
Fallon's rating in the demo relative to both Leno's now and Kimmel's in 2
years to find out), but I think NBC is making a better decision now than
they did the last time around. And if Jon Stewart was hosting the 12:35
show at CBS right now, I think you might see similar pressure on them to
pull the trigger on Dave.

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