http://www.hollywoodreporter.com/news/nbcu-switch-up-esquire-network-624127
In an internal memo to her staff Monday, Hammer noted: "One of the > hallmarks of our success is brand clarity. Our goal has always been > delivery of compelling content by means of distinct, complementary brands, > each in its clearly defined lane. With Bravo, E! and Oxygen, we offer > unique takes on popular culture for an ever-broadening audience, including > the all-important female demo. In pursuit of that same demo, Style presents > brand overlap within our portfolio. Esquire Network, on the other hand, > offers an opportunity to introduce a lifestyle network that speaks to an > upscale male audience underserved in the current marketplace." > As part of the rebrand, some of Style's current series will continue on > the Esquire schedule, while others will either end their run or move to one > of the other logical women's nets... G4 is expected to remain as is for the foreseeable future, though it's > highly unlikely the company will invest in more original programming. * * If this rebrand could have been done in a MORE f**ked-up way...well, I'm sure Kabletown would have figured it out and done that instead. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
