On Wed, Oct 30, 2013 at 5:30 PM, David Bruggeman <[email protected]> wrote:
> I'm ratings illiterate, but how would the fact that Holmes is 30 minutes, > and Lopez was an hour, affect the comparison? > The conventional wisdom is that an hour late night show loses audience in the second half hour. So if the rating is an average of viewers over the whole show, a half hour show should have a higher raring. The comparison of the first Holmes show to the last Lopez show is misleading. First, Lopez had a successful sitcom and thus a following. Second, people who stopped watching Lopez might have tuned in for his last show and that would artificially inflate the rating. People who write about like to use ratings without context to set up comparisons. That makes sense as the numbers are clear and they can be used to compare the viewership of one show to another. But they always have context. The ratings are used to set ad rates and they establish the revenue for a show. So the real number is the revenue a show draws and the net revenue after expenses. So even if the lower number Holmes gets translates into lower revenue, the budget for his show is most likely much less and the net revenue could be higher. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
