No disagreement with the long-term assessment, but to have to give up make-goods on the mother ship this early is not a promising sign that you've priced your inventory well.
(Full disclosure: I went to high school and remain an acquaintenance with Ryan Field, a host of Fox Sports Live) On Thu, Nov 7, 2013 at 4:36 PM, PGage <[email protected] <javascript:_e({}, 'cvml', '[email protected]');>> wrote: > On Thu, Nov 7, 2013 at 9:34 AM, Joe Hass > <[email protected]<javascript:_e({}, 'cvml', '[email protected]');> > > wrote: > >> I was rather surprised that Fox Sports 1 got the hype level it did, given >> its limited content at launch. Now it turns out they're already doing >> make-goods on the mothership, including during the World Series. >> >> >> http://adage.com/article/media/fox-sports-1-ratings-shortfall-a-win-advertisers/245141/ >> >> I still think NBCSN is the horse to bet on in the ESPN competitors, >> especially with rabid (albeit small) sports bases in the NHL and Premier >> League. >> > > The hype, and the threat to ESPN, is the potential dump of live big time > sporting events onto FS1. If they eventually find a way to put baseball, > racing and especially football games on FS1, ESPN will feel the pinch. ESPN > has it deeply encoded in its corporate DNA that its live team sport > coverage contracts transformed it into what it is today, and lives in fear > of someone else doing the same thing. And as the adage article notes, the > advertisers who have been living under the thumb screws of ESPN are likely > to be very tolerant of under performance by FS1 (and NBCSN) in the short > and middle term because it is in their interest to get more competition > going. > > -- > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to > [email protected]<javascript:_e({}, 'cvml', > '[email protected]');> > To unsubscribe from this group, send email to > [email protected] <javascript:_e({}, 'cvml', > '[email protected]');> > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en > --- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected] <javascript:_e({}, > 'cvml', 'tvornottv%[email protected]');>. > For more options, visit https://groups.google.com/groups/opt_out. > -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
