Good article. I have one bicker point: I don't think ESPN is as "essential"
as the article implies. We might have talked about this in the past, but I
often wonder what the break down is between "I don't watch ESPN", "I watch
ESPN for a specific team/event", and "I watch ESPN regardless of what's
on/because I'm a huge [league/conference/sport] fan and they have them."
The example of the second group would be a person in the Detroit area who
watch if they had the Pistons, Tigers, Lions, Wolverines, Spartans, or
[Directional] Michigan (or any combination thereof), but that's it.

Also wanted to share a month-old article from the Times, but it shows how
far back ESPN was looking to expand its grasp.

One of the big reasons NFLN struggled to get carriage (as our TWC friends
in NYC are aware) was that it was oversold to owners in terms of income.
Therefore, rather than lower the price, they held firm and waited, even
after they started airing live games, They could've gotten a lot more money
faster, but the owners, having been sold that this thing would be
profitable at $X/subscriber, wouldn't budge. In 2009, NFLN and ESPN were
very close to an agreement that would've sold 50% of the network to ESPN
for cash and (more importantly) access to some of ESPN's college football
games. In exchange, the NFL would improve the MNF schedule.

http://www.nytimes.com/2013/10/28/business/media/nfl-networks-10-year-gains-13-games-and-72-million-homes.html?pagewanted=2&nl=business&emc=edit_at_20131028


On Thu, Nov 21, 2013 at 1:30 AM, PGage <[email protected]> wrote:

> This is a nice summary of why ESPN is so afraid of Fox Sports and its kind:
>
>
> http://www.businessinsider.com/why-espn-may-be-in-trouble-even-though-it-continues-to-dominate-the-competition-2013-11
>
> ESPN's costs for major live sports is going up about 67% soon (from $2.8B
> to $4.7B); even though they still dominate, and generate tons of cash
> ($6.5B & $3.5B from subscription fees and ads respectively), their model
> requires them to dominate the cable sports content market. If they become
> even a little less than essential for sports fans and their subscription
> fees flatten and ad fees fall.
>

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