On Friday, February 21, 2014 7:06:46 PM UTC-5, JW wrote: 
>
>  
> > My father - who lived in NY in the 60s - claims that the first time US TV
> > tried football (soccer), they had officials hold up throw ins and corners
> > to squeeze a thirty second spot in.
>
> In 1967, CBS carried some games from the National Professional Soccer 
> League. There was some controversy after one game where players claimed the 
> referee had told them to stay down feigning injury while CBS showed a 
> commercial.
>
>  
I remember when ABC started running North American Soccer League games in 
1979. Early on in the first match, the network cut to a commercial break... 
and when they went back to the game, the announcer (I think it was Jim 
McKay) said something like "Well, we were afraid this was going to happen, 
but there was a goal scored during the commercial break." They then showed 
the goal via instant replay.
 
-Tim

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