This Aypee piece carried on TVNewsCheck<http://www.tvnewscheck.com/article/76423/networks-plea-to-viewers-watch-now?utm_source=&utm_medium=Email&utm_term=Networks%27+Plea+To+Viewers%3a+Watch+Now!&utm_campaign=Deadlines+Set+On+New+Joint+Retrans+Rule>(link) keyed on how nets are banking on events that people have lesser chance of DVRing.
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