Oh, sweet Jesus.
I would *love* to go up to each one of these assholes and just slap the
shit out off them. You know what your fucking job is? Here's a hint: all
those cameras around your office are directly related to it. It is not
communicating via social media channels.
Oh, you say, but we're worried about people who won't get the warnings!
Fuck 'em. It's 2014. They can sign up for severe weather alerts from
approximately 600,000 different sources (almost all not from you). They can
buy a weather radio for $30 (or less). At this point, if someone really
doesn't know there's a storm coming, they're just not interested in being
in a position to find out.
(Total sidebar: I cannot stress enough to cord cutters how important a
weather radio is in your house. In an era where watching live TV is
dwindling, having something that will tell you what's going on in real time
is imperative.)
And do you (or anyone at your station) have a clue how social media works?
Out of curiosity, does your station have anything that's remotely related
to a social media or digital manager? Or anyone who is actually responsible
for understanding how all this stuff you push on every single broadcast
("Visit our website! Like us on Facebook! Follow us on Twitter!") works?
Let me put this another way: would you fire the only guy on your station's
payroll who could slice and dice your Nielsen book? Of course not. Then
what the hell are you doing complaining? Or do you assume social media
analysis consists of whichever station has the most followers.
Congratulations: you're now in 2009!
And you're concerned about the stupid out there in social media land? Then
allow me to welcome you to social media land! The amount of stupid I
encounter from friends of friend and occasionally friends is maddening. And
I'm not talking about the "someone's wrong on the Internet" brand of
stupid. I'm talking about the shit that is so wrong, anyone with a
functional brain knows it. Crying that some dipshit is misusing models to
forecast the end times? Why not write something about it, post it, and keep
linking back to it. Actually create a social media strategy instead of
blowing cash on the legendary Worthless Late News Live Shot.
One of the best things I heard this year was from someone at Facebook
talking about how to best use it. To paraphrase him, you've got two
options. You can give them a ton of money, and they'll make damn sure your
stuff gets in front of the audience you want. Or you can create compelling
content that people want to share and talk about. The second option
requires giving not a dime to Facebook. It just means you have to work your
ass off.
If you're really, honestly interested in keeping viewers alerted to severe
weather, it's painfully simple: SMS messages. Sign up form on your website.
Simple database. When the NWS fires a weather bulletin, they encode it with
the counties involved. Simple script can configure it into a message. It'd
only cost...
What's that? Oh, you don't actually want to spend money on this. You just
expect Facebook to push through your content on a priority basis for no
remuneration. Basically something for nothing.
You'd be adorable if you weren't assholes.
On Jul 15, 2014 4:29 PM, "Bob Jersey" <[email protected]> wrote:
They've got something in common with yours truly, of course... and it's got
nothin' to do with 'Net access or *the power* going out in a storm... it
stems from that stupid formula the social giant now has to determine what's
"news" to each user... and got more complicated by the rash of amateur
forecasters that can often throw the 'book into near-chaos...
TVNewsCheck
<http://www.tvnewscheck.com/article/77719/facebook-no-friend-to-weathercasters>
(link; first of multiple parts)
B
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