A brief point of clarification: You, as a creator, do not create a "viral" strategy. You can create something and, if you're lucky, it will go viral, but you can't go into the process thinking "we're going to make a viral video". That's not how it works.
Yankovic's strategy was to release a video a day. The fact they've taken off the way they have is a testament to how great they are. On Jul 18, 2014 11:23 PM, "Kevin M." <[email protected]> wrote: > It's a textbook case of viral marketing. Partnering with other groups and > individuals who also want the attention (and to host meme media), getting > them to do the bulk of the work (and in many cases foot the bill). Nice to > see somebody using new media to its fullest (for now) potential. > > > On Fri, Jul 18, 2014 at 9:07 PM, 'David Bruggeman' via TVorNotTV < > [email protected]> wrote: > >> Whatever you may think of the new album, Al is promoting Mandatory Fun in >> a very impressive fashion. >> >> The video for this tune is perhaps more impressive than this performance. >> >> David >> >> FWIW, my favorite so far is Sports Song, which premiered today on Funny >> or Die. >> >> ------------------------------ >> *From:* Kevin M. <[email protected]> >> *To:* "[email protected]" <[email protected]> >> *Sent:* Friday, July 18, 2014 11:07 PM >> *Subject:* [TV orNotTV] Free backstage tour of the Conan studio... >> >> ... courtesy Weird Al Yankovic >> >> http://teamcoco.com/video/weird-al-yankovic-07-17-14 >> >> -- >> Kevin M. (RPCV) >> >> -- >> -- >> TV or Not TV .... The Smartest (TV) People! >> You received this message because you are subscribed to the Google >> Groups "TV or Not TV" group. >> To post to this group, send email to [email protected] >> To unsubscribe from this group, send email to >> [email protected] >> For more options, visit this group at >> http://groups.google.com/group/tvornottv?hl=en >> --- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> For more options, visit https://groups.google.com/d/optout. >> > > > > -- > Kevin M. (RPCV) > > -- > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en > --- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
