On Sat, Jul 19, 2014 at 4:10 AM, Joe Hass <[email protected]> wrote:
> A brief point of clarification: > > You, as a creator, do not create a "viral" strategy. You can create > something and, if you're lucky, it will go viral, but you can't go into the > process thinking "we're going to make a viral video". That's not how it > works. > > Yankovic's strategy was to release a video a day. The fact they've taken > off the way they have is a testament to how great they are. > Respectfully disagree. While there is luck involved, as there is an any marketing ploy, the execution of potentially viral media is a learned and skilled a craft, as is any other form of advertising. While memes are sometimes the result of random chance, in this case the release of the videos was carefully orchestrated to go viral. Partnering with groups like FoD and Conan, getting certain nexus-like people on social media to share the links (never any way to know which of those people get a check for sharing, but I suspect that will soon change). This was planned with near-military precision. It's much better and wider reacging than Fallon's people simply paying Facebook to pretend clips from his show are "trending topics." > On Jul 18, 2014 11:23 PM, "Kevin M." <[email protected]> wrote: > >> It's a textbook case of viral marketing. Partnering with other groups and >> individuals who also want the attention (and to host meme media), getting >> them to do the bulk of the work (and in many cases foot the bill). Nice to >> see somebody using new media to its fullest (for now) potential. >> >> >> On Fri, Jul 18, 2014 at 9:07 PM, 'David Bruggeman' via TVorNotTV < >> [email protected]> wrote: >> >>> Whatever you may think of the new album, Al is promoting Mandatory Fun >>> in a very impressive fashion. >>> >>> The video for this tune is perhaps more impressive than this performance. >>> >>> David >>> >>> FWIW, my favorite so far is Sports Song, which premiered today on Funny >>> or Die. >>> >>> ------------------------------ >>> *From:* Kevin M. <[email protected]> >>> *To:* "[email protected]" <[email protected]> >>> *Sent:* Friday, July 18, 2014 11:07 PM >>> *Subject:* [TV orNotTV] Free backstage tour of the Conan studio... >>> >>> ... courtesy Weird Al Yankovic >>> >>> http://teamcoco.com/video/weird-al-yankovic-07-17-14 >>> >>> -- >>> Kevin M. (RPCV) >>> >>> -- >>> -- >>> TV or Not TV .... The Smartest (TV) People! >>> You received this message because you are subscribed to the Google >>> Groups "TV or Not TV" group. >>> To post to this group, send email to [email protected] >>> To unsubscribe from this group, send email to >>> [email protected] >>> For more options, visit this group at >>> http://groups.google.com/group/tvornottv?hl=en >>> --- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> For more options, visit https://groups.google.com/d/optout. >>> >> >> >> >> -- >> Kevin M. (RPCV) >> >> -- >> -- >> TV or Not TV .... The Smartest (TV) People! >> You received this message because you are subscribed to the Google >> Groups "TV or Not TV" group. >> To post to this group, send email to [email protected] >> To unsubscribe from this group, send email to >> [email protected] >> For more options, visit this group at >> http://groups.google.com/group/tvornottv?hl=en >> --- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> For more options, visit https://groups.google.com/d/optout. >> > -- > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en > --- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- Kevin M. (RPCV) -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
