On Fri, Sep 12, 2014 at 10:11 AM, Mark Jeffries <[email protected]>
wrote:

> Six cycles in with a seventh to start on Sept. 22, the NBC reality comp
> has yet to find a superstar singer (unlike "Idol," with its two
> unchallenged superstars Kelly and Carrie and several others who are doing
> better than OK), but it's sure made its panel of "coaches" more famous than
> they already were--this Billboard cover story has Adam Levine mentioning
> that his band Maroon 5 was starting to skid before the show brought his
> Douchiest Man Alive persona into millions of homes and Blake Shelton (who
> probably wouldn't be hawking for Pizza Hut if not for the show) saying that
> he'll stay with the show to the very end (although he and Levine, the keys
> on the panel since Day 1,  are most likely reupping cycle-by-cycle):
>
>
> http://www.billboard.com/articles/news/6251215/the-voice-billboard-cover-story-gwen-stefani-adam-levine-pharrell-williams-blake-shelton
> <http://www.billboard.com/articles/news/6251215/the-voice-billboard-cover-story-gwen-stefani-adam-levine-pharrell-williams-blake-shelton?utm_source=Sailthru&utm_medium=email&utm_term=biz_breakingnews&utm_campaign=Breaking%20News>
>

I guess I'm getting less cynical as I grow older. I should have realized
the desired outcome of these shows is to showcase the judges, not the
performers. It should have been obvious when Cowell and Seacrest's stocks
rocketed up when Idol became a hit, but I missed it.

In his book about the movies and their stars, Gods Like Us, Ty Burr points
out the stroke of genius of early Hollywood. If they market the movie, its
audience will dissipate as soon as the movie is off screens. But if they
market the stars, their audience will go to all of their movies to watch
them. The success or failure of these talent shows is based on whether
viewers want to watch these judges season after season. The performers are
incidental.

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