As these things go, that was a pretty good article I thought. I think I
asked about this same issue a year ago or so, though I think my version was
more like: "Why is it that "The Voice" is a much more enjoyable show to
watch, while "AI" seems to do a better job of producing commercially
successful recording artists?" I have since hypothesized that part of the
answer is that AI is more likely to get singers who have not really had a
full swing at commercial success yet, while TV seems to mostly feed on good
acts that have already had a real shot, with recording contracts, national
concert tours, etc, and for some reason failed. As a result, while the
average singer on TV is better than the average singer on AI, most of the
TV singers have already demonstrated they lack the magic to transition to a
real star, while AI will occasionally hit on someone who does have it, and
a few more who have enough of it to make a living. While I have enjoyed
more than a few performances on TV, only one or two really rise above what
you would hear from a good lounge singer.

But I think the point made here is probably even more important - either by
intelligence design or accidental evolution, TV has really become a show
that is much more about the judges/mentors. Not just the corny schmoozing
in the twirling chairs, but the clips of them "coaching" their singers and
talking a little bit about what it takes to be successful is actually kind
of interesting. If there was a similar show with NBA players holding a 12
week tryout looking for a playground baller who would get as a prize a
10-day contract with an NBA team, I would be interested in hearing and
seeing Kobe Bryant coach the kid up a little, and opine on what it takes to
translate raw skills in to professional success. [Wait a minute - copyright
that brilliant idea]. I care about basketball more than I do popular music,
but I still find it interesting enough to watch. And critically, in that
hypothetical NBA show, what I would be interested in primarily is not so
much the playground kid (99.5% of whom would flame out during the 10-day
contract, get little or no playing time and then never be heard from again)
but what famous and effective professionals are like and have to say about
their craft and business. AI on the other hand has figured out too late
that it is about the contestants more than the judges, which I guess is why
the original AI was able to succeed with a list of judges that probably
would not at the time have even been considered "B" List.

On Fri, Sep 12, 2014 at 7:11 AM, Mark Jeffries <[email protected]>
wrote:

> Six cycles in with a seventh to start on Sept. 22, the NBC reality comp
> has yet to find a superstar singer (unlike "Idol," with its two
> unchallenged superstars Kelly and Carrie and several others who are doing
> better than OK), but it's sure made its panel of "coaches" more famous than
> they already were--this Billboard cover story has Adam Levine mentioning
> that his band Maroon 5 was starting to skid before the show brought his
> Douchiest Man Alive persona into millions of homes and Blake Shelton (who
> probably wouldn't be hawking for Pizza Hut if not for the show) saying that
> he'll stay with the show to the very end (although he and Levine, the keys
> on the panel since Day 1,  are most likely reupping cycle-by-cycle):
>
>
> http://www.billboard.com/articles/news/6251215/the-voice-billboard-cover-story-gwen-stefani-adam-levine-pharrell-williams-blake-shelton?utm_source=Sailthru&utm_medium=email&utm_term=biz_breakingnews&utm_campaign=Breaking%20News
>
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