Quick answer: iHeart was what they used for their radio station app. I'm guessing it went so well, they just co-opted it (like Coke taking the formula for Diet Coke and adding sugar to make New Coke).
Having worked in Adland, given the choice of spending an afternoon in a slaughterhouse or an afternoon in a branding meeting, always, *always* take the slaughterhouse. At least you'll see something productive being done. On Wed, Sep 17, 2014 at 8:45 AM, Doug Eastick <[email protected]> wrote: > agreed. I like music fests and things... and when I heard Seacrest > pumping an iHeart music festival in Las Vegas I was wondering WTF is > iHeart?. > > I wonder what goes on in those corporate Branding meetings. > > > On Wed, Sep 17, 2014 at 5:35 AM, JW <[email protected]> wrote: > >> > Can we all agree that "iHeart Media" is a stupid, stupid name? >> >> Absolutely. But at least, "clear channel" can once again be used to refer >> to the 50,000 watt AM behemoths that nobody listens to anymore. >> > -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
