On Wed, Sep 17, 2014 at 10:40 AM, Joe Hass <[email protected]> wrote:
> Quick answer: iHeart was what they used for their radio station app. I'm > guessing it went so well, they just co-opted it (like Coke taking the > formula for Diet Coke and adding sugar to make New Coke). > > Having worked in Adland, given the choice of spending an afternoon in a > slaughterhouse or an afternoon in a branding meeting, always, *always* take > the slaughterhouse. At least you'll see something productive being done. > There is a bigger picture here, too. Legacy media companies slowly developed digital teams to use the internet as an added way to reach audiences. As time goes by, the audience size of the legacy platform (like newspapers and AM radio) ages and shrinks and the legacy company turns its attention and budget to building up its digital capacity. In the way that the newspaper giants Gannett, Belo, and Tribune recently announced that they were spinning off and selling their newspaper divisions, we can expect IHeart media to announce in a few years that they will be spinning off their radio station division. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
