The ratings company is calling for an overhaul of the current television ratings system and a new model based on measuring all forms of access to program content, whether on-air, on cable or satellite or online, and ratings for ad campaigns incorporating all means of insertion:
http://www.mediapost.com/publications/article/238149/nielsen-calls-for-industry-to-adopt-new-ratings-st.html -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
