Honestly, I think something so local is something most people don't tune to a channel for anymore anyway, they use an app. People who want to know more and who want to go inside the isobars can during much of TWC's programming day, but I really imagine that's a minority of people. Clearly more want the programming they have during the evening.
CNBC has been dealing with similar things. Their solution is to rerun Shark Tank and to order original business-related reality shows and I think it plays to their strengths while also appealing to a wider audience. On Wed, Dec 3, 2014 at 5:17 PM, Bradford <[email protected]> wrote: > Except that I spent 17 years working in cable and I remember when the > thrust/appeal of cable was to have niche programming. You wanted music, you > turned on MTV. You wanted news, you turned on CNN. You want weather, you > turned on TWC. A hundred channels each with their own appeal. (And it was > the broadcast stations that programmed for the masses.) Now it seems like no > matter what the name of the channel is, all they do is show reruns from the > broadcast networks. And, if I want to know what to expect from the weather > in the next 24 hours, I shouldn't have to wait until a show about > prospectors is over. > > ----- Original Message ----- > From: Mark Jeffries > To: [email protected] > Sent: Wednesday, December 03, 2014 2:47 PM > Subject: Re: [TV orNotTV] And what do any of these have to do with > providingweather information? > > The return to weather programming was during the day on weekdays. Prime > time didn't change and I'm sure they'll argue that the only way they can > remain competitive in prime time is airing shows that ask their audiences to > stay for a half-hour, not a few minutes during the commercial break of > another program. Advertisers have a hostility to radio-formatted > television--just ask people who worked back in the day at HLN, MTV and > VH1--and TWC. > > Mark Jeffries > Saints Spotlight Editor > [email protected] > > On Mon, Dec 1, 2014 at 3:52 PM, Bradford <[email protected]> wrote: >> >> When DirecTV reinstated TWC last April, I seem to recall that they >> promised to have less programming like this and devote more of their >> programming to.......WEATHER. >> >> The Weather Channel has announced that three original primetime series >> will be returning. >> >> The third season of “Prospectors” premiers on Dec. 7 at 9 pm ET. The show >> follow miners as they conspire on the mountains of Colorado to discover some >> of the planet’s rarest gems for big paydays. >> >> “Prospectors” will be followed by the third season debut of ”Highway Thru >> Hell.” The the men of Jamie Davis Heavy Rescue fight to keep the roads open >> on some of the most economically important and most traveled routes in >> America. Jackknifed semi-trucks and death-defying cliff rescues are just a >> sample of what Jamie and his team experience. >> >> The second season of “Why Planes Crash” premiers on Dec. 15 at 9 pm ET, >> investigating elements that contributed to some of the world’s most shocking >> aviation incidents. Witnesses, survivors and experts weigh in on case files >> of the FAA. The series also the series explores what happens when weather >> goes terribly wrong for those traveling by air. >> >> -- >> -- >> TV or Not TV .... 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