The two relevant paragraphs from the AP story: "The IOC backed the launch of a digital TV channel — possibly as early as next year — to promote Olympic sports between the games and engage with young viewers. The channel will feature material from the IOC's archives, transmit some international sports competitions and offer a promotional platform for bid cities.
"The IOC said the channel — to be run by the Madrid-based Olympic Broadcasting Services — will cost $600 million to operate over the first seven years, with the goal of breaking even in the first decade." Although there may be issues with events that are currently covered in only parts of the world, they should be able to show a lot of competitions that currently don't get televised. (For instance, I don't know that any speed skating finds its way onto American television outside the Games.) And, assuming they can get carriage around the world, the IOC will be able to adopt the negotiating position of "If you don't make us a satisfactory offer, we'll show the Games on our own channel." -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
