On Fri, Apr 10, 2015 at 7:58 PM, Kevin M. <[email protected]> wrote:

> Either that or they want to work out a way to either monetize it or
> prevent it from interfering with their own digital content.
>
>
> http://www.hollywoodreporter.com/news/looming-war-between-major-labels-787871
>
> To the larger issue, the monetization of the internet is going to be a big
> deal in the coming decade. YouTube is about to announce a new method of
> cash for views, and apps like Spotify that have gotten away with murder.
> Sites like HuffPo that used to be dominated by original content are now
> essentially in the business of click-bait tactics, stealing the content of
> others and reposting it under their banner. There's going to be a tipping
> point... as Steve mentioned Netflix's Daredevil marking the end of yet
> another thing previously thought to be the domain of the network, the
> old-school content providers are going to have to bend, as are the
> new-school distribution outlets. Just not sure what that tipping point will
> be yet.
>

I was expecting apocalyptic pronouncements from the article but it looks
like all of the problematic points can and will be negotiated. I didn't
realize that the Live on Letterman videos stayed available on the LS site.
I always assumed that they would be taken down after a week or ten days,
after fans of the band had a chance to play them. and if that's what comes
out of a negotiation, it doesn't seem unreasonable to me: a performance by
a band can be seen on the late night show's web site for 10 days and
afterward can be viewed on Vevo or another label-backed video site.

After all, policy won't change globally unless all labels, large and small,
present a united front. I don't know if the large labels can coordinate on
the issue and the small labels seem to like the current arrangement. One
indicator of what might happen in the future is what happens to the Live on
Letterman videos when the show goes off the air.

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