For what it's worth, CBS has announced "Legends on Letterman" which would 
appear to be a valedictory lap for Live on Letterman connected to whichever 
bands have albums and/or tours coming up in the next few weeks.  Mumford and 
Sons and Dave Matthews Band will perform 

>From Variety - 
>http://variety.com/2015/digital/news/mumford-sons-david-letterman-legends-cbs-concert-1201472958/
CBS press release for Mumford and Sons - 
http://www.cbs.com/shows/late_show/news/1004048/mumford-sons-kick-off-cbs-s-legends-on-letterman-the-online-music-series-celebrates-the-amazing-musical-acts-that-have-performed-/
CBS PR on DMB - 
http://www.cbs.com/shows/late_show/news/1004050/dave-matthews-band-will-perform-on-cbs-s-legends-on-letterman-the-band-celebrates-its-history-with-the-late-show-/
  Each performance will be live-streamed, available on demand at CBS.com (no 
mention of CBS All Access, but I wouldn't rule it out), and sponsored.  For 
comparison, I just checked out the David Gray performance from Live on 
Letterman.  GEICO had placement right below the video screen, and the Xperia 
Lounge was shown on screen before Gray took the stage.  The Legends program 
appears to be taking the monetization opportunities a bit further.  How far 
probably won't be clear until the first performance on May 5.
David

      From: Tom Wolper <[email protected]>
 To: TV or not TV <[email protected]> 
 Sent: Sunday, April 12, 2015 12:36 PM
 Subject: Re: [TV orNotTV] Record labels want talk shows to curb 'net only 
bonus performances
   
I was expecting apocalyptic pronouncements from the article but it looks like 
all of the problematic points can and will be negotiated. I didn't realize that 
the Live on Letterman videos stayed available on the LS site. I always assumed 
that they would be taken down after a week or ten days, after fans of the band 
had a chance to play them. and if that's what comes out of a negotiation, it 
doesn't seem unreasonable to me: a performance by a band can be seen on the 
late night show's web site for 10 days and afterward can be viewed on Vevo or 
another label-backed video site.

After all, policy won't change globally unless all labels, large and small, 
present a united front. I don't know if the large labels can coordinate on the 
issue and the small labels seem to like the current arrangement. One indicator 
of what might happen in the future is what happens to the Live on Letterman 
videos when the show goes off the air. 

  

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