I think the increases in both streaming and in the 18-34 demos for Colbert will 
help in the long run, especially if any of the streaming increases can be 
linked to CBS All Access accounts.

http://digiday.com/publishers/2-months-colberts-late-show-digital-distribution/http://www.esquire.com/entertainment/tv/videos/a39886/stephen-colbert-syrian-refugees/

A reasonable follow-up might be to see what effect, if any, Seth's more 
political Late Night has on his numbers.  Of course, it would be tough to 
control for the lead-in.

David

      From: PGage <[email protected]>
 To: "[email protected]" <[email protected]> 
 Sent: Sunday, November 22, 2015 5:33 AM
 Subject: [TV orNotTV] Colbert's Ratings
   
After spending the first couple of months in solid second to Fallon, Colbert is 
now tied with and sometimes behind Kimmel:
http://www.avclub.com/article/colbert-slipping-ratings-228790 

Is it because he is too political? Too liberal (his audience is less Republican 
than either of the two Jimmys)? Or is it the lack of chemistry with his 
bandleader?
I remain a big fan of the show, but for me the big question was always going to 
be how he would play on a network when he is by far the most liberal person on 
broadcast tv. I thought his recent take-down of Jeb! and other Republicans for 
their hostile attitudes towards Refugees was brilliant, but predictably my FB 
feed, contributed to by a lot of evangelical and fundamentalist Christians, has 
been in histrionics ever since. I love his short monologue and current events 
oriented Act 2, but it may be costing him - of course I hope he never 
changes.-- 
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