Right- though I think the difference is even more stark than this *the average total game viewing time was only 22 min. People traditionally set aside 3 hours to watch a game on tv. If I am with a group of friends to watch a game on Sunday and it turns into a blowout, we might chase to another game, we might leave it on while getting lost in conversation, or a card game, but never ever have we turned the channel to watch a movie, or even turned the tv off. Online viewers are to a large extent, just checking in on the game, and most likely have not set aside a chunk of time exclusively to enjoy it. And the more online viewing habits migrate to TV viewing habits, as I think they have for most millennial S, the lower NFL tv ratings are going to get.
On Friday, 7 October 2016, Tom Wolper <[email protected]> wrote: > On Fri, Oct 7, 2016 at 12:05 PM, Joe Hass <[email protected] > <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote: > >> Apparently the media buyers seemed to forget that the Web is a completely >> different medium, with a completely different behavior than TV. >> >> http://adage.com/article/digital/twitter-s-nfl-live-stream- >> numbers-underwhelm-sponsors/306189/ >> >> I don't care what AP says: I'm capitalizing "Web" when it refers to the >> World Wide Web. >> > > If I am watching a game on my TV and it turns to be boring there is a > chance I will leave the TV on while I look at stuff on my tablet or read > the paper or do a crossword puzzle. If I were to watch a game on my tablet > and it was boring I would just switch away to another app and maybe check > back later. I don't understand why advertising execs expect people watching > on Twitter to stick with the game. > > -- > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > <javascript:_e(%7B%7D,'cvml','[email protected]');> > To unsubscribe from this group, send email to > [email protected] > <javascript:_e(%7B%7D,'cvml','[email protected]');> > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en > --- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected] > <javascript:_e(%7B%7D,'cvml','tvornottv%[email protected]');> > . > For more options, visit https://groups.google.com/d/optout. > -- Sent from Gmail Mobile -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
