It's not much, but the NFL at least recognizes they have a problem. One
thing he says the league wants to look at is cutting ad breaks. I have to
agree. When watching a national prime time game, there is a sequence of
TD/conversion, two minute ad break, kickoff for a touchback, two minute ad
break. Now that NBC has English football and Fox has German football I'm
starting to prefer watching that. A game that is not a tournament
elimination game will run at most 1 hour 50 minutes with all of the
commercials during halftime. I'm losing patience with baseball and football
with their three and a half hour games.

http://www.nytimes.com/2016/11/11/sports/football/nfl-tv-ratings-shorter-games-fewer-commercials.html

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