The big take away from this story for me is that they don't have to
have a specific reason for the declining ratings. The prime time
ratings are down too sharply to dismiss it as cyclical.

On Thu, Nov 10, 2016 at 9:33 PM, Tom Wolper <[email protected]> wrote:
> It's not much, but the NFL at least recognizes they have a problem. One
> thing he says the league wants to look at is cutting ad breaks. I have to
> agree. When watching a national prime time game, there is a sequence of
> TD/conversion, two minute ad break, kickoff for a touchback, two minute ad
> break. Now that NBC has English football and Fox has German football I'm
> starting to prefer watching that. A game that is not a tournament
> elimination game will run at most 1 hour 50 minutes with all of the
> commercials during halftime. I'm losing patience with baseball and football
> with their three and a half hour games.
>
> http://www.nytimes.com/2016/11/11/sports/football/nfl-tv-ratings-shorter-games-fewer-commercials.html
>
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