On Wed, Jun 28, 2017 at 11:36 PM, Steve Timko <[email protected]> wrote:
> I think that's the opposite of what they are thinking. If a show draws > enough viewers to pay for itself, and it's the only reason people watch > Netflix, then it stays. I think a show is more vulnerable if people also > enjoy other Netflix shows. > A show can never draw enough new viewers to pay for itself. That is because Netflix is a subscription service and they only make money when subscribers stay on for months or years. If a new subscriber comes on, and Netflix has traditionally been free for the first month, and watches all 10 episodes of a show in one day, two days, a week or any time under a month, and then quits the subscription, Netflix loses money. The only way they can make money is the subscriber finds so much else to watch that they keep the subscription going. There was a time during their startup phase that Netflix could use one new series to bring in new subscribers. Today they have so many subscribers that they have to make more intensive and expensive efforts to bring in new ones at any scale. Any demographic or pool of people who can get Netflix (access to broadband and can afford a device) knows what Netflix is and the kind of content they have. If you are thinking about something like HBO and The Sopranos, where people would subscribe just before a new season started and quit at the end, Netflix puts all episodes up at once. If HBO had done that, people would subscribe on Friday and cancel the subscription the following Monday. That would be unsustainable for HBO so Netflix is not following that model. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
