"If you are thinking about something like HBO and The Sopranos, where people 
would subscribe just before a new season started and quit at the end, Netflix 
puts all episodes up at once. If HBO had done that, people would subscribe on 
Friday and cancel the subscription the following Monday. That would be 
unsustainable for HBO so Netflix is not following that model."


That's been something I've wondered about ever since Netflix created 
binge-watching of original content when they started making an entire season of 
new episodes available at once.  Not that I (as a committed binge-watcher) have 
any complaints, but to this day I don't understand why they don't hold back 
episodes to coerce the public to stay past the free trial, and several months 
beyond when they have a hit show.  It would obviously create more subscription 
revenue; maybe enough so that they can pay for another season of a very 
popular, very well-done, very expensive show (like Sense8, you programming 
weasels!!!)


Doug Fields

Tampa, FL


________________________________
From: [email protected] <[email protected]> on behalf of Tom 
Wolper <[email protected]>
Sent: Thursday, June 29, 2017 1:38:17 PM
To: TV or not TV
Subject: Re: [TV orNotTV] The honeymoon is over. Netflix is axing shows

On Wed, Jun 28, 2017 at 11:36 PM, Steve Timko 
<[email protected]<mailto:[email protected]>> wrote:
I think that's the opposite of what they are thinking. If a show draws enough 
viewers to pay for itself, and it's the only reason people watch Netflix, then 
it stays. I think a show is more vulnerable if people also enjoy other Netflix 
shows.

A show can never draw enough new viewers to pay for itself. That is because 
Netflix is a subscription service and they only make money when subscribers 
stay on for months or years. If a new subscriber comes on, and Netflix has 
traditionally been free for the first month, and watches all 10 episodes of a 
show in one day, two days, a week or any time under a month, and then quits the 
subscription, Netflix loses money. The only way they can make money is the 
subscriber finds so much else to watch that they keep the subscription going.

There was a time during their startup phase that Netflix could use one new 
series to bring in new subscribers. Today they have so many subscribers that 
they have to make more intensive and expensive efforts to bring in new ones at 
any scale. Any demographic or pool of people who can get Netflix (access to 
broadband and can afford a device) knows what Netflix is and the kind of 
content they have.

If you are thinking about something like HBO and The Sopranos, where people 
would subscribe just before a new season started and quit at the end, Netflix 
puts all episodes up at once. If HBO had done that, people would subscribe on 
Friday and cancel the subscription the following Monday. That would be 
unsustainable for HBO so Netflix is not following that model.

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