Specifically, I'm complaining about the streaming/app service known as NBC
Sports Gold, which is the only way to watch the race in its entirety in the
US.

For those unfamiliar with how Le Tour coverage is done, there is one
company that produces all of the video coverage of the race itself.
Networks in different companies can then buy the rights to air the video
and add their own commentators and wraparound segments.

For years, NBC Sports has released a Le Tour app for iOS (as well as a
web-based service), and for years it has always been clunky, but NBC Sports
doesn't televise the race in its entirety, so those of us who enjoy the
race hand over money for it every year.

In previous years, NBC has hired announcers to handle the parts of the race
that NBC doesn't televise (usually the first couple hours of a stage, since
the ratings are really in the conclusion of the stages, specifically the
final sprints). It is usually a retired cyclist or an announcer from the UK
or Australia... anybody who can fumble along and point out the sites along
the way, then step aside when longtime announcers Phil and Paul show up.

This year, NBC Sports did not create its own Le Tour app, opting instead to
fold its online coverage under the "NBC Sports Gold" umbrella, which
includes other sports such as motocross and -- well -- motocross. What this
means for cycling fans is we are spending an additional $10 for access to
things we don't want, but that's not the worst part.

Despite this being the NBC Sports app and despite the peacock being proudly
displayed on the icon and the website, the app does not include NBC's
coverage of the sport. It includes the traditional video feed of the race
itself, but not the audio engineering or commentary of the NBC Sports team.
What viewers are left with is horribly produced audio of horrible
commentators. When you can hear them at all, they do little more than read
from a big book of "fun facts" about the racers and the stages. The amount
of static and drop outs and other technical difficulties made watching the
first stage of the race impossible.

This is, to me, false advertising. If you paid for NBC's coverage of the
NFL, but were instead treated to a couple of barely sober guys from New
Zealand who had little to contribute to what was on screen, you'd be
enraged. The NBC Sports cycling social media pages are exploding with
furious viewers, especially today when we needed clear explanations of what
the f*ck happened in the sprint.

Not being a sports fan, I hear stories about how broadcast and cable TV has
worked hard to make coverage of sports unbearable for actual fans. This
year, NBC Sports has gone out of its way to make the only sports event I
enjoy painful to watch.

-- 
Kevin M. (RPCV)

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