NFL ratings continue to fall (Down over last year in 5 of first 6 weeks).
Wall Street has revised earning projections sharply downward for the
networks (5% for CBS).

https://www.cnbc.com/2017/10/18/wall-street-is-befuddled-over-plunging-nfl-ratings.html

Hard to credit DJT and his attempt to hijack the protest over police
violence, since ratings were down 12% last year.

Below are theories mentioned in the WSJ piece. My guesses are 1) The NFL is
horrible, and the way they handle violence towards women and player safety
is catching up with them and 2) young people, as we here no, just don't
have the same tv habits as older generations. They are less likely to spend
6 (or 9) hours in a Sunday parked on their couch watching football. My late
20s daughter is into football, but she follows in Sunday's the scores in
her phone supplemented by near-real time highlights.

"Theories, theories, and theories: Chris Simms of NBC Sports Network says
the league has made it too easy for young fans to stream condensed versions
of games. Mike Florio at Pro Football Talk claims the NFL focused too much
on growing the sport outside the U.S. USA Today noted that significant
injuries (Aaron Rodgers, J.J. Watt, Odell Beckham, Julian Edelman) are
probably not helping ratings. Forbes meanwhile attributes some of the
softness in viewership to the National Anthem protests. We note that in
Week 6, most NFL broadcasts did not show the anthem, instead moving to
commercial breaks."



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