When I joined the Peace Corps and lived in Central Asia back in 2002,
fights in the octagon were hugely popular overseas. I assume if there is
still an international market for it, UFC can make money even if its
popularity declines in the US.

On Sun, Jan 28, 2018 at 2:09 PM, Steve Timko <[email protected]> wrote:

> I don’t know how many of you follow mixed martial arts here. There’s
> something interesting going on with the UFC ratings.
> A couple of years ago the UFC sold for something like $4 billion. They
> trotted out a lot of celebrities as minority owners but the rumors are that
> most of the money came from China. Conan O’Brien was one of them and joked
> he would be fighting in the UFC. In fact a lot of the celebrities have
> since been bought out.
> http://mmajunkie.com/2016/09/ufc-releases-list-of-23-new-
> celebrity-owners-and-it-includes-a-bunch-of-friends-of-the-program
> When I see something like that, I wonder if Vince McMahon’s ultimate goal
> with XFL is to sell it to Chinese investors.
> But the UFC has been in trouble.  Its two biggest stars ever are no longer
> active. Ronda Rousey lost twice by knockout and now has moved to the WWE
> and is trying her hand in movies. Conor McGregor made tens of millions
> fighting Mayweather and doesn’t seem interested to returning to fight for
> only a few million a fight.
> Injuries and age decimated the heavyweight ranks. Heavyweights are always
> big ticket draws. It’s third biggest draw, Jon Jones, keeps getting busted
> in drug tests, but is scheduled to return.  No stars are taking the place
> of the other stars. The second woman to knock out Rousey set the record for
> the lowest-rating UFC show a few months ago with a title defense. That
> record got eclipsed last night.
> https://www.mmafighting.com/2018/1/28/16942314/ufc-on-fox-
> show-ronaldo-jacare-souza-derek-brunson-draws-record-low-overnight-rating
> Meanwhile, competitor Bellator counterprogrammed a UFC card a week ago by
> scheduling a fight to go against it, and then moved their heavyweight
> tournament fight onto that Bellator card. Both people fighting in the
> heavyweight fight, Quinton Rampage Jackson and Chael Sonnen, are washed up.
> So their fight was happened the same time as the UFC’s fight. But the
> Bellator fight got double the viewers that last night’s UFC fight had with
> no MMA competition. Maybe the piggybacking strategy worked, with people
> turning both shows on instead of Bellator detracting from the UFC?
> https://www.mmamania.com/2018/1/24/16925068/bellator-192-
> rampage-vs-sonnen-tops-1-3-million-viewers-for-the-main-event
> The UFC seems desperate for new stars. Dana White seemed firmly on the
> Francis Ngannou bandwagon for the heavyweight title. Ngannou is a big,
> muscular bruiser and was the betting favorite. But reigning champ Stipe
> Miocic had an excellent strategy of wearing down Ngannou so his muscle mass
> worked against him after being flooded with lactic acid. Ngannou was gassed
> by the fourth round. After retaining the title, Miocic refused to let White
> put the championship belt on him and took it away and handed it to his
> coach.
> http://metro.co.uk/2018/01/23/coach-respects-ufc-
> heavyweight-champion-stipe-miocic-explains-dana-white-snub-7251981
> Heavyweight is the money division. Look at what having a couple of washed
> up fighters at heavyweight did for Bellator the week before. Miocic is
> likeable. He seems to be popular in Cleveland, where he was raised. But he
> doesn’t have much charisma and isn’t catching on nationally.
> Khabib Nurmagomedov looks fierce but took almost a year to recover from
> problems he had making weight for one fight. He said his time in MMA is
> limited.
> Demetrious Johnson is spectacular at flyweight and had an incredible win
> last year, but no one cares about flyweights.
> So Dana White faces renegotiating the FOX Sports contract, or moving
> someplace else, while ratings sag. This is after he reportedly made several
> hundred million in the UFC sale. It may be that the glory days of the UFC
> are over. The question is whether anyone can justify the $4 billion
> investment.
>
>
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-- 
Kevin M. (RPCV)

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