On Sun, Jan 28, 2018 at 6:49 PM, Adam Bowie <[email protected]> wrote:

> I think Kevin’s on the money. The UFC is truly international, and while
> they might struggle with some of their stars, they can basically contain
> their costs. Conor McGregor’s fight was widely considered a bit of a joke,
> and while he can sit tight having earned his millions, I doubt many more
> will be queuing up anytime soon.
>
> XFL would be incredibly unlikely to have any non-US traction. The NFL
> struggles with just pockets of interest here and there, so who’s going to
> want an inferior football product? The UFC *is* MMA on the other hand.
>
> Personally I have little to zero interest in the UFC or MMA in general,
> and my sports package includes most of the PPVs. But it still feels like
> it’s on upward trajectory, especially compared with boxing, or even WWE.
>
> The NBA is the only major US sport that feels truly international,
> although without supersonic flights developing ex-US markets is tough!
>

I wasn't going to comment because I'm not an MMA fan. But one thing that
occurs to me is that the UFC had an unprecedentedly fast meteoric rise. The
established sports we know took generations to rise to prominence. They
have their ups and downs while still small in scale and over time build in
some stability as they gain popularity. The UFC has shot up in about 20
years and it may simply not had that stability built in.

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