This piece, which I saw linked to on a Verge article, makes for interesting
reading. Roku is still losing money because they sell the hardware so
cheaply, but they're aggressive in their demands from channels because they
have a dominant share of the streaming market:

https://www.bloomberg.com/news/articles/2019-12-11/streaming-box-king-roku-is-under-seige-from-amazon-and-apple


In the UK, Roku would seem to be much smaller. They power Now TV boxes
(Sky's streaming offering for cord-cutters/nevers, which is also providing
the streaming technology that will seemingly power Peacock), but I reckon
Amazon has the lion's share here. I don't think I've seen a TV with Roku
built in either.

On Sat, Feb 1, 2020 at 5:40 PM Joe Hass <[email protected]> wrote:

> I wrote a note to Roku customer service politely telling them that if they
> followed through with this jackass stunt, they'd find two fewer Roku
> devices in use come Monday.
>
> It's as if they watched millions of people get pissed with their cable
> companies over the past decade or two and went "Hey: we gotta get us a
> piece of that!"
>
> On Fri, Jan 31, 2020, 22:16 Steve Timko <[email protected]> wrote:
>
>> They reached an eleventh hour deal.
>>
>> https://www.engadget.com/2020/01/31/roku-fox-super-bowl-liv/
>>
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