On Tue, Feb 11, 2020 at 7:13 PM 'Bob Jersey' via TVorNotTV <
[email protected]> wrote:

>
> Steve Timko, today (2/11):
>>
>> Sports betting used to be swept under the rug, save for Jimmy the Greek
>> on CBS. How times have changed now it is fully embraced.
>>
>>
>>
>> https://www.cbssports.com/general/news/cbs-sports-william-hill-sports-book-announce-official-partnership/
>>
>>
>
> The legal version, taxed by states and monitored by the sports involved,
> was kept down for years by Federal legislators who conveniently ignored the
> 10th Amendment, till SCOTUS opened the doors to it only in 2018...
> https://www.usatoday.com/story/news/politics/2018/05/14/supreme-court-strikes-down-ban-sports-betting-new-jersey/1053022001/
> (link)
>

Even when illegal, gambling was a huge driver of the NFL. Betting lines
have been on the sports page of my local paper for decades. When it became
legal the big money gambling companies were inevitably going to put up lots
and lots of money to associate themselves with major league sports. The
wink and a nod to gambling in the past will seem quaint when the full out
marketing blitz takes over live sports broadcasts.

When cannabis is legalized nationally I expect to see a similar media
saturation with advertising for product, edibles, and paraphernalia.

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