On Wed, Feb 12, 2020 at 3:38 PM John Edwards <[email protected]> wrote:
> > On Wed, Feb 12, 2020 at 9:13 AM Tom Wolper <[email protected]> wrote: > >> >> When cannabis is legalized nationally I expect to see a similar media >> saturation with advertising for product, edibles, and paraphernalia. >> >> Gambling, for sure. Once it's legalized nationally, you won't be able to > go 5 seconds at a sporting event (there or on TV) without seeing something > from Bet365, William Hill, Ladbrokes, etc. (Other gambling sites are > available.) > > Cannabis, I'm not as sure about, though. It's been legal in Canada for > just over a year now, and I haven't seen a lot of movement in the > sponsorship area. Some of it may be that the industry is fairly tightly > regulated (so sponsorship may not be legal, I don't know - tobacco > companies were banned years ago from sports sponsorship), but the only > thing close that I've seen is that a Toronto-based rugby team has a CBD oil > company that is owned by the same group as its shirt sponsor. > I was unclear in what I wrote. When I mentioned cannabis advertising I meant in general, not specific to sports. The analogy I was trying to make was that when sports gambling was illegal it was only referred to indirectly in the papers and sports broadcasts. When it became legal the gambling companies have blanketed sports media with ads. Cannabis may have lost its stigma but direct references to it and its use are still infrequent. When it becomes legal our media will be blanketed with cannabis advertising. -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAJE-FiFL0OWimQU5mrLwNADGbrTH%2BB73BBaBb1p1Fb4OAF0Etw%40mail.gmail.com.
