What's curious to me is that with less than 2 months to relaunch, there's no talk of pricing and/or CableCo partnerships. By rebranding as "Paramount+", they're trying to position themselves as something more than a broadcast network's streaming front (and home to the Big Brother live feeds), but doing so puts the service (in perception, anyway) on the same field as Disney+ and HBOMax.
HBOMax's price point is overly high, but their CableCo partnerships make the service accessible to traditional subscribers. Disney+ went the other way and went with a lower price point (even more so if you were able to lock in the D23 "founders" discount). CBSAA, meanwhile, despite the linkage to the terrestrial network, offers no CableCo partnerships and has a price point equivalent to Netflix's single stream plan.without anything approaching the same depth of content. For the rebrand to work (and to gain more subscribers), I think they need to follow the HBO model - especially since a case can be made that CableCo subs already pay enough in fees to get the channels that will live under the P+ banner. I could even live with something akin to the Peacock model on Xfinity (all content w/ minimal ads is free, fully-ad-free is an upcharge). On Tuesday, January 19, 2021 at 10:56:30 AM UTC-5 Bob Jersey wrote: > Début date: March 4th. > > > https://variety.com/2021/tv/news/paramount-plus-streaming-debut-march-4-viacomcbs-1234887452/ > (link) > > Jon Delfin, Sept 15th 2020: > >> >> https://tvline.com/2020/09/15/cbs-all-access-rebranding-paramount-plus-new-name-the-godfather/ >> >> Yes, the only thing that's been keeping me from subscribing is the >> branding. >> > > B > > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/0abee53a-f287-49c1-84f4-0ab5813a9640n%40googlegroups.com.
