This will be interesting. Given how long these deals are, the hike can be seen as something like 10% a year for ten years, but that is still outrageous given that ratings have been trending down. Still, even at a loss the NFL is still probably worth it to the networks. The result will be even more ads, in between and during the action. The morons at the NFL will not rest until they have made their game completely unwatchable.
Disney is getting hosed, and NBC has the best deal. If I were Disney I would be insisting on ways to get better games I will be most interested into what happens with the Sunday Ticket package. If they partner with Amazon and make the price to the consumer reasonable (which Amazon may be willing to subsidize to drive more users to Prime and its overall service, it could be another nail in the networks coffins. On Mon, 15 Feb 2021 at 4:31 AM Adam Bowie <[email protected]> wrote: > I thought this Variety piece on the upcoming network renegotiation of NFL > rights was interesting. > > https://variety.com/2021/tv/news/nfl-tv-rights-1234907305/ > > It seems that the NFL is seeking to double the rights fees paid last time > around. But those deals were done about ten years ago now. Obviously the > vast audiences these games still command - particular getting hard-to-reach > men, makes them valuable. > > On the other hand, the piece concedes: "The networks were already having > trouble turning a profit on NFL games; there’s no doubt that anything close > to a doubling of those fees would make that even harder if not impossible." > > The outcome will be interesting. > > As a keen watcher of sports rights, I note that around the world, sports > leagues have found the current climate harder to monetise than previously. > In both Italy and France recently, the main football (soccer) TV rights > auctions did not make the reserves the leagues had set. In both cases, > they're now facing significant drop-offs in revenues. In the UK, the last > round of EPL rights, which are sold every three years domestically, were > basically flat in revenue terms. (France is fascinating - the main > rightsholder, a new player, basically bailed on the deal mid-season. The > rights were re-auctioned, but the long-term previous incumbent, Canal+, > declined to bid. Now the entire French game is in a state of flux. It seems > like Canal+, as the only real bidder in town, is waiting to pick up a > relative bargain for when the league becomes desperate.) > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAD_sJGBw8EQ3BW2zaKmNdzNNGnTnVvAOP-DSkL8q%2BQxqDb8sVA%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAD_sJGBw8EQ3BW2zaKmNdzNNGnTnVvAOP-DSkL8q%2BQxqDb8sVA%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BjsX2F-GK6os1dGHNJdyXXNaa4M0hWXV-PAcjsD%3DSKoQ%40mail.gmail.com.
