Looks like the LAT was right (and my optimistic prediction wrong) - Oscar ratings down 58%, in the single digits (9.85M vs 23.6M last year). This worse that the Grammys, but (slightly) better than the Golden Globes.
If next year ratings return to their pre COVID declining trend, we would expect them to rebound to around 20M, or twice last night. That does seem optimistic, as it is hard to turn back the clock on viewing habits. https://deadline.com/2021/04/2021-0scars-tv-ratings-academy-awards-low-abc-disney-1234744135/ On Sun, 18 Apr 2021 at 7:40 AM PGage <[email protected]> wrote: > > The Grammys and Golden Globes saw ratings fall 53% and 60%. Oscar ratings > fell about as much (44%) from 2014 through 2020. 23.6 million people > watched Parasite win Best Picture last year. > > So, the guessing game is, will Oscar ratings drop as much as the other > award shows, and will that set a new normal? > > My prediction is that ratings will be down at levels close to the others, > but somewhat less, both because it’s the Oscars, and things are starting to > open up. I am going with -37%, or about 14.8 Million viewers. I suspect > the Academy and ABC would be happy with that rather optimistic prediction; > the linked LAT story contemplates viewers in the single digit millions. > > > > > https://www.nytimes.com/2021/04/18/business/media/academy-awards-tv-ratings-audience.html?referringSource=articleShare > > > -- > Sent from Gmail Mobile > -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKGtkYJHt7BGHLnic2Ew%3DeK-Pki34HmfmuKtvQjo%3DGoGU8unyQ%40mail.gmail.com.
