Sex sells. It's that simple.
NBC's Friday night ratings are down 36% from 2016. NBC is already looking
at make goods to advertisers because rating are so low.
Desexualizatioon is responsible for only a sliver of the decline, I am
guessing.
But it will take even a bigger chunk in 2024. And even more in 2028.

https://variety.com/2021/tv/news/nbcuniversal-tokyo-olympics-make-goods-advertising-1235028563/

On Tue, Jul 27, 2021, 8:21 AM PGage <[email protected]> wrote:

> I am very skeptical of the claim that less sexualizing of female athletes
> will reduce ratings. If guys want to see images of hot women in bikinis (or
> even out of bikinis) there are a lot better ways to do that than to suffer
> through hours of beach volleyball hoping to catch a particularly revealing
> shot.
>
>
>
> On Tue, 27 Jul 2021 at 7:19 AM Tom Wolper <[email protected]> wrote:
>
>> On Tue, Jul 27, 2021 at 6:55 AM Steve Timko <[email protected]> wrote:
>>
>>> Each Olympics aims to set the highest level of television standards
>>>
>>> https://abcn.ws/2TAIUP3
>>>
>>> Less sexualized images will mean lower ratings. How much lower, I don't
>>> know.
>>>
>>
>> Can you substantiate this? And even if it turns out that ratings are
>> lower, can you filter out other factors to show that this is the cause?
>>
>>>
>>> The first unitard picture I saw was of the New Zealand gymnastics team.
>>> Before reading the headline to know what the story was about, I thought,
>>> "That is hot."
>>> Oops.
>>>
>>
>> Hot is subjective. I am sure that there are straight men who think female
>> weightlifters are hot. I wouldn't suggest uniform changes to enhance it or
>> hide it, though.
>>
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