No, it is not that simple. Nobody doubted that ratings would be down this year, just that the reason would be related to less sexualization of women athletes. You still have not pro even a little bit if evidence to support that even a sliver of the decline is related to this.
The news reports on ratings I have read cite the lack of a live audience, streaming, drop out if audience favorites in first week. I have not read anyone saying it up is due to lack of sexy spandex. Furthermore, the decline in Olympic ratings is in line with, and so far I think less than, the decline we have seen in ratings for award shows in the last year. So I would say the main takeaway here is simply that, whatever NBC may have hoped, the Olympics are not immune to the downward pressures on ratings experienced in the rest of television. On Tue, 27 Jul 2021 at 6:14 PM Steve Timko <[email protected]> wrote: > Sex sells. It's that simple. > NBC's Friday night ratings are down 36% from 2016. NBC is already looking > at make goods to advertisers because rating are so low. > Desexualizatioon is responsible for only a sliver of the decline, I am > guessing. > But it will take even a bigger chunk in 2024. And even more in 2028. > > > https://variety.com/2021/tv/news/nbcuniversal-tokyo-olympics-make-goods-advertising-1235028563/ > > On Tue, Jul 27, 2021, 8:21 AM PGage <[email protected]> wrote: > >> I am very skeptical of the claim that less sexualizing of female athletes >> will reduce ratings. If guys want to see images of hot women in bikinis (or >> even out of bikinis) there are a lot better ways to do that than to suffer >> through hours of beach volleyball hoping to catch a particularly revealing >> shot. >> >> >> >> On Tue, 27 Jul 2021 at 7:19 AM Tom Wolper <[email protected]> wrote: >> >>> On Tue, Jul 27, 2021 at 6:55 AM Steve Timko <[email protected]> >>> wrote: >>> >>>> Each Olympics aims to set the highest level of television standards >>>> >>>> https://abcn.ws/2TAIUP3 >>>> >>>> Less sexualized images will mean lower ratings. How much lower, I don't >>>> know. >>>> >>> >>> Can you substantiate this? And even if it turns out that ratings are >>> lower, can you filter out other factors to show that this is the cause? >>> >>>> >>>> The first unitard picture I saw was of the New Zealand gymnastics team. >>>> Before reading the headline to know what the story was about, I thought, >>>> "That is hot." >>>> Oops. >>>> >>> >>> Hot is subjective. I am sure that there are straight men who think >>> female weightlifters are hot. I wouldn't suggest uniform changes to enhance >>> it or hide it, though. >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/CAJE-FiFdbgUPZXUQmz2RVhYUwuB30c2S3PFwOXbfX1FZxjhS8w%40mail.gmail.com >>> <https://groups.google.com/d/msgid/tvornottv/CAJE-FiFdbgUPZXUQmz2RVhYUwuB30c2S3PFwOXbfX1FZxjhS8w%40mail.gmail.com?utm_medium=email&utm_source=footer> >>> . >>> >> -- >> Sent from Gmail Mobile >> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> > To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BDLQn4-CBDvvxBZvwSh51ykt%3D-dnFgC_-Pty84mDdkGQ%40mail.gmail.com >> <https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BDLQn4-CBDvvxBZvwSh51ykt%3D-dnFgC_-Pty84mDdkGQ%40mail.gmail.com?utm_medium=email&utm_source=footer> >> . >> > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAH5J8ywWb9tSOPjTkp4fG%2BqiWed5E10C_tmH%2BU8zZDAUZoi3_Q%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAH5J8ywWb9tSOPjTkp4fG%2BqiWed5E10C_tmH%2BU8zZDAUZoi3_Q%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKGtkYLPsEabF9j1LH_fSPZcgLn8%3DPcCS2t6cosOdY2eCWgx0g%40mail.gmail.com.
