" a high profile but low stakes story"

That's an apt description of all this.

ESPN's Schefter, like a few other reporters, specializes in breaking NFL
news -- signings, trades, retirements -- and presumably has a nice network
of sources whom he's come to trust. So if one of the people who's served
him well before tells him "Brady's retiring," and another confirms it,
there's no good reason not to run with the story and scoop the competition.

If it then turns out that the principals (Brady and the Buccaneers) aren't
ready to go public, whether it's because no decision has actually been made
or the timing is just inconvenient, they can issue non-denial denials. But
I expect that the original report was based on solid journalism, and if
turns out to be wrong, Schefter (and Darlington) and ESPN will live with it.

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