We are seeing an interesting case study in journalism today on a high
profile but low stakes story. ESPN, citing anonymous sources, reported that
Tom Brady is retiring, and multiple outlets picked it up and ran with it.
The AP is now reporting that Brady has called the Tampa Bay Buccaneers to
say he is far from making up his mind. I have seen a Tweet where an ESPN
reporter says Brady is retiring, but has not made up his mind about when to
announce.

It looks like Brady is retiring, and someone close to him spilled the beans
too soon, and now they are trying to put the toothpaste back in the tube so
Brady can make his own dramatic announcement.

 It’s not really a big deal either way, but it illustrates the danger of
basing big stories on anonymous sources. ESPN did use the plural, so I
assume there was more than one. I think there is a place for anonymous
sourcing, but in the days when news organizations cared about their
credibility and reputation for accuracy, they would have probably waited
longer, not quicker to report if relying on anonymous sources to get
additional confirmation.


https://apnews.com/article/tom-brady-retirement-reports-8ec48cdfdcc5f0dd4650b0572dd15252


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