“Nielsen is being acquired for $16 billion, including debt, about a week
after the media measurement company rejected a $9 billion offer”
No mention in the article of issue raised here a while ago, which is how
they make money now that not used to establish ad rates -or is that really
the case?

It does they they are working on a method of estimating streaming views.


https://abcnews.go.com/Business/wireStory/bid-nielsen-tv-ratings-company-doubles-16b-83738039
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