ABC may have referred to Nielsen as a "media measurement company," but they also have a business unit that measures consumer buying behavior. In addition, they own Gracenote, which licenses media metadata to other services - for example, most cable and satellite providers use Gracenote TV listings for their on-screen displays.
> On Mar 29, 2022, at 9:36 AM, PGage <[email protected]> wrote: > > “Nielsen is being acquired for $16 billion, including debt, about a week > after the media measurement company rejected a $9 billion offer” > No mention in the article of issue raised here a while ago, which is how they > make money now that not used to establish ad rates -or is that really the > case? > > It does they they are working on a method of estimating streaming views. > > > https://abcnews.go.com/Business/wireStory/bid-nielsen-tv-ratings-company-doubles-16b-83738039 > > <https://abcnews.go.com/Business/wireStory/bid-nielsen-tv-ratings-company-doubles-16b-83738039>-- > > Sent from Gmail Mobile > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected] > <mailto:[email protected]>. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKGtkYJfXzxNh9GAPokrivm%2B34v0Pfqy8GzY-_TH%3DCMxFL51tw%40mail.gmail.com > > <https://groups.google.com/d/msgid/tvornottv/CAKGtkYJfXzxNh9GAPokrivm%2B34v0Pfqy8GzY-_TH%3DCMxFL51tw%40mail.gmail.com?utm_medium=email&utm_source=footer>. -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/4D4044F5-F520-468F-8581-7E256A605EA7%40ellwanger.tv.
