It is true that they can not assume that what worked in the past will work now, but I’m not sure that it’s true that what worked in the last will not work now. See, for example, the Primetime procedurals on CBS, and the two Dick Wolf Nights on NBC. While technology and changing habits have led to a mass exodus among broadcast television viewers, the ones who remain tend to be old, and to still like about TV what they have always liked. And even though there are fewer of them, they still are a sizable and almost captive advertising audience for the right products.
What I think is really unlikely is to bet on any programming stunt or gimmick suddenly reversing long term trends and attracting those who have already left back to regular broadcast TV viewing. On Mon, 16 May 2022 at 8:15 AM Tom Wolper <[email protected]> wrote: > Whatever one thinks of TV execs they have to hit a rapidly moving target. > Using the decisions made 7 years ago, let alone decisions made 30 years ago > is a sure recipe for failure. Whatever CBS chooses to do with the show or > the time slot, they should know they can’t replicate the past. > > On Sat, May 14, 2022 at 5:54 PM PGage <[email protected]> wrote: > >> It’s hard for me to take this article seriously. I clicked through the >> links he provided to support the three points he used to set it up, and >> found the following: >> >> 1. The link he used to support claim that Late night talk show ratings >> are falling, an article in the Hollywood reporter, actually said that >> Fallon’s ratings were falling while Colbert’s were basically flat, in an >> environment in which most TV ratings were falling. >> >> 2. The link supporting claim that “Others” are saying the problem with >> Late Night us a Trump obsession is from an article in the college newspaper >> of the University of Wisconsin from almost a year ago. And of course, if >> anything this claim is undermined by the article cited in support of point >> #1 (the show with the biggest Trump obsession has the best ratings, not the >> worst). >> >> 3. The link supporting the claim that “Others” are saying the late night >> format is out of date is from something called *Mud Magazine*, a “pop >> culture hub for Gen-Z.” >> >> I’m not saying I necessarily disagree with any of these points, but I >> don’t find the support he provides persuasive. >> >> Well, I don’t agree with #1 as stated. Any think piece starting with the >> premise that any particular part of linear television is experiencing >> ratings decline greater than linear television overall really has to start >> with evidence that those ratings (whether for Late night TV, the Olympics, >> the Oscars, sitcoms, or the NBA playoffs) are in fact worse than some >> reliable measure of television ratings over all. Based on this article That >> basic premise does not seem to be true, late night ratings are not falling >> faster than television ratings over all (though maybe Jimmy Fallon’s are). >> >> On Thu, 12 May 2022 at 3:37 PM Mark Jeffries <[email protected]> >> wrote: >> >>> A former writer for Fallon turned college professor on why he believes >>> late night is in decline, criticizing the overemphasis on the news cycle >>> and celebrity worship and defending Lilly Singh and, uh, Greg Gutfeld: >>> >>> >>> https://theconversation.com/what-can-reverse-late-night-tvs-decline-177028?utm_medium=email&utm_campaign=Latest%20from%20The%20Conversation%20for%20May%2011%202022%20-%202287122745&utm_content=Latest%20from%20The%20Conversation%20for%20May%2011%202022%20-%202287122745+CID_867b28d67437a411e29d5c8a5569e7de&utm_source=campaign_monitor_us&utm_term=What%20can%20reverse%20late-night%20TVs%20decline >>> >>> Discuss. >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/f7d94ff5-b3c5-4a8f-9a32-121845b006b5n%40googlegroups.com >>> <https://groups.google.com/d/msgid/tvornottv/f7d94ff5-b3c5-4a8f-9a32-121845b006b5n%40googlegroups.com?utm_medium=email&utm_source=footer> >>> . >>> >> -- >> Sent from Gmail Mobile >> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> > To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BsC%3DWP5nE1T_bhfHG%2BVxQMHtCPmJMtdCt%3DYctni7xXzw%40mail.gmail.com >> <https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BsC%3DWP5nE1T_bhfHG%2BVxQMHtCPmJMtdCt%3DYctni7xXzw%40mail.gmail.com?utm_medium=email&utm_source=footer> >> . >> > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAJE-FiG3QLP5ZVCw5zC9vThk1Zo--XFLZxV%2Bhn2HFVt7Y3i0hA%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAJE-FiG3QLP5ZVCw5zC9vThk1Zo--XFLZxV%2Bhn2HFVt7Y3i0hA%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. 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