Which seems to include--at least on Colbert--direct-response ads of the type I expect on subchannels, in the first break and with the Comcast "Smart Resume" stopping fast-forwarding when they come up. If you saw Ronco, K-Tel and Popeil ads on Carson, they were in the local breaks. Can I expect seeing Joe Namath, George Foreman and Jimmie "JJ Kid Dyno-Mite" Walker in the Colbert breaks pitching Medicare hotlines and Jen Spryka doing a billboard for Emeril's air fryer?
Mark Jeffries [email protected] On Mon, May 16, 2022 at 12:03 PM PGage <[email protected]> wrote: > It is true that they can not assume that what worked in the past will work > now, but I’m not sure that it’s true that what worked in the last will not > work now. See, for example, the Primetime procedurals on CBS, and the two > Dick Wolf Nights on NBC. While technology and changing habits have led to a > mass exodus among broadcast television viewers, the ones who remain tend to > be old, and to still like about TV what they have always liked. And even > though there are fewer of them, they still are a sizable and almost captive > advertising audience for the right products. > > What I think is really unlikely is to bet on any programming stunt or > gimmick suddenly reversing long term trends and attracting those who have > already left back to regular broadcast TV viewing. > > On Mon, 16 May 2022 at 8:15 AM Tom Wolper <[email protected]> wrote: > >> Whatever one thinks of TV execs they have to hit a rapidly moving target. >> Using the decisions made 7 years ago, let alone decisions made 30 years ago >> is a sure recipe for failure. Whatever CBS chooses to do with the show or >> the time slot, they should know they can’t replicate the past. >> >> On Sat, May 14, 2022 at 5:54 PM PGage <[email protected]> wrote: >> >>> It’s hard for me to take this article seriously. I clicked through the >>> links he provided to support the three points he used to set it up, and >>> found the following: >>> >>> 1. The link he used to support claim that Late night talk show ratings >>> are falling, an article in the Hollywood reporter, actually said that >>> Fallon’s ratings were falling while Colbert’s were basically flat, in an >>> environment in which most TV ratings were falling. >>> >>> 2. The link supporting claim that “Others” are saying the problem with >>> Late Night us a Trump obsession is from an article in the college newspaper >>> of the University of Wisconsin from almost a year ago. And of course, if >>> anything this claim is undermined by the article cited in support of point >>> #1 (the show with the biggest Trump obsession has the best ratings, not the >>> worst). >>> >>> 3. The link supporting the claim that “Others” are saying the late night >>> format is out of date is from something called *Mud Magazine*, a “pop >>> culture hub for Gen-Z.” >>> >>> I’m not saying I necessarily disagree with any of these points, but I >>> don’t find the support he provides persuasive. >>> >>> Well, I don’t agree with #1 as stated. Any think piece starting with the >>> premise that any particular part of linear television is experiencing >>> ratings decline greater than linear television overall really has to start >>> with evidence that those ratings (whether for Late night TV, the Olympics, >>> the Oscars, sitcoms, or the NBA playoffs) are in fact worse than some >>> reliable measure of television ratings over all. Based on this article That >>> basic premise does not seem to be true, late night ratings are not falling >>> faster than television ratings over all (though maybe Jimmy Fallon’s are). >>> >>> On Thu, 12 May 2022 at 3:37 PM Mark Jeffries <[email protected]> >>> wrote: >>> >>>> A former writer for Fallon turned college professor on why he believes >>>> late night is in decline, criticizing the overemphasis on the news cycle >>>> and celebrity worship and defending Lilly Singh and, uh, Greg Gutfeld: >>>> >>>> >>>> https://theconversation.com/what-can-reverse-late-night-tvs-decline-177028?utm_medium=email&utm_campaign=Latest%20from%20The%20Conversation%20for%20May%2011%202022%20-%202287122745&utm_content=Latest%20from%20The%20Conversation%20for%20May%2011%202022%20-%202287122745+CID_867b28d67437a411e29d5c8a5569e7de&utm_source=campaign_monitor_us&utm_term=What%20can%20reverse%20late-night%20TVs%20decline >>>> >>>> Discuss. >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to [email protected]. >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/f7d94ff5-b3c5-4a8f-9a32-121845b006b5n%40googlegroups.com >>>> <https://groups.google.com/d/msgid/tvornottv/f7d94ff5-b3c5-4a8f-9a32-121845b006b5n%40googlegroups.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>> -- >>> Sent from Gmail Mobile >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> >> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BsC%3DWP5nE1T_bhfHG%2BVxQMHtCPmJMtdCt%3DYctni7xXzw%40mail.gmail.com >>> <https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BsC%3DWP5nE1T_bhfHG%2BVxQMHtCPmJMtdCt%3DYctni7xXzw%40mail.gmail.com?utm_medium=email&utm_source=footer> >>> . >>> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/CAJE-FiG3QLP5ZVCw5zC9vThk1Zo--XFLZxV%2Bhn2HFVt7Y3i0hA%40mail.gmail.com >> <https://groups.google.com/d/msgid/tvornottv/CAJE-FiG3QLP5ZVCw5zC9vThk1Zo--XFLZxV%2Bhn2HFVt7Y3i0hA%40mail.gmail.com?utm_medium=email&utm_source=footer> >> . >> > -- > Sent from Gmail Mobile > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKGtkYLdShdWP1xgYg7bStxgss5%2BL1-X3N9Vf86aGvqCAXWw%3DA%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAKGtkYLdShdWP1xgYg7bStxgss5%2BL1-X3N9Vf86aGvqCAXWw%3DA%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. 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