Don’t forget, there’s only 34 regular-season matches in MLS (Mar-Oct), vs 82 in 
the NBA. Parts of eight months, with fewer matches….

And as an auditor, I have to ask - where’s #3?

Sent from my iPhone

> On Jun 15, 2022, at 09:52, PGage <[email protected]> wrote:
> 
> 
> I’m not a follower of MLS, but I am interested in this model for presenting a 
> sports league. My interest is in a couple of things:
> 
> 1. Pricing: NBA League Pass is $30/Month, which is about $180 for the season. 
> This is the premium package (no ads, two simultaneous streams per game). 
> Standard (with ads, one stream) is half that. Both black out local games and 
> games on national networks. The NBA is more popular than MLS, but their 
> package is more restricted. Also, Apple just paid a ton, but even without ads 
> they don’t have to make that all back in subscription fees. Maybe $150/year 
> (no ads)? Are their really enough US soccer fans willing to pay substantially 
> more?
> 
> 2. Coverage. For the most part, I don’t like the fractured coverage of MLB 
> and NBA. I would rather TNT do all NBA games and ESPN do all MLB. I liked the 
> days when one network did all NFL/NFC games and the other all AFL/AFC. Deals 
> like Apple could bring that back.
> 
> 4. “Journalistic” integrity. ESPN has always had this fiction of a wall 
> separating their sports journalism from their sports partnerships. It is 75% 
> BS, as is similar claims at other broadcast and cable networks. But not 100%. 
> There is some sense in which the credibility of the sports department at each 
> network provides some kind of brake on the most egregious dishonest hyping of 
> the sports leagues the network is in partnership with. But will that be true 
> at Apple? HBO used to present tennis, and still does boxing (though the 
> latter may be more an illustration of the problem). If there are drug, sexual 
> assault, financial, other scandals at MLS, how will Apple investigate, or 
> even communicate, it? Would they even feel an obligation to pretend they were 
> reporting on that, without a separate in house spirts department whose 
> reputation they care about? Will Apple become the Fox News of MLS, 
> functioning as a PR and propaganda arm, and nothing else?
> 
>> On Tue, 14 Jun 2022 at 1:30 PM Joe Hass <[email protected]> wrote:
>> *Every* match, without blackouts or restrictions, for $2 billion.
>> 
>> https://www.apple.com/newsroom/2022/06/apple-and-mls-to-present-all-mls-matches-for-10-years-beginning-in-2023/
>> 
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