Here’s a Sports Illustrated story about the deal where the MLS commissioner says it isn’t a traditional rights deal. He describes it as more of a partnership where each side is working to build up the other. The story also mentions that there can be a separate deal for broadcast rights for select games.
Just as MLS is available in Europe but not as popular as European leagues, the Premier League is available on NBC and Peacock, and some Championship games as well as the Bundesliga and La Liga are available on ESPN+. A soccer fan can have plenty to watch without paying for the MLS package. https://www.si.com/soccer/2022/06/14/mls-apple-partner-broadcast-tv-rights-media-deal On Wed, Jun 15, 2022 at 10:44 AM Adam Bowie <[email protected]> wrote: > > > On Wed, Jun 15, 2022 at 2:52 PM PGage <[email protected]> wrote: > >> I’m not a follower of MLS, but I am interested in this model for >> presenting a sports league. My interest is in a couple of things: >> >> 1. Pricing: NBA League Pass is $30/Month, which is about $180 for the >> season. This is the premium package (no ads, two simultaneous streams per >> game). Standard (with ads, one stream) is half that. Both black out local >> games and games on national networks. The NBA is more popular than MLS, but >> their package is more restricted. Also, Apple just paid a ton, but even >> without ads they don’t have to make that all back in subscription fees. >> Maybe $150/year (no ads)? Are their really enough US soccer fans willing to >> pay substantially more? >> >> > The deal seems to work out at $250m a year for 476 regular season games, > plus play-offs, plus Leagues Cup games, plus some other games. So under > $500,000 per game which suddenly makes it feel a bit cheaper. That said, > many games will take place simultaneously, so a dedicated viewer can't > really watch every game - at least not live. > > The question will be how much Apple up-charges for these games. > > My suspicion is that while the numbers might not be massive in the scheme > of things, this will help Apple reach some audiences that they're probably > under-represented with in terms of their existing subscriber base. > > > >> 2. Coverage. For the most part, I don’t like the fractured coverage of >> MLB and NBA. I would rather TNT do all NBA games and ESPN do all MLB. I >> liked the days when one network did all NFL/NFC games and the other all >> AFL/AFC. Deals like Apple could bring that back. >> > > I think that's wishful thinking :-) > > MLS can do this because they probably didn't have a lot of others > clammering at the door for the rights in this way. For the most part, > leagues have worked out that dividing their rights up into packages > generates them more revenue than selling them in their entirety to one > provider. The NFL is the exemplar of this selling games to all the major > networks, ESPN and Amazon, and also having the Sunday Ticket package, and > Red Zone, and whatever they offer in app, and and and... > > If they reckoned they could get more from a single vendor then they might > well do that. (Obviously NFL deals are looonnnngggg so it'll be a while > before we see if this is the case). > > [As an aside, a new deal has just been done for Indian Premier League > cricket rights, and they've just split broadcast TV and digital streaming > rights into separate packages. Each was as valuable as the other, and the > total deal is about $6bn for three years - far fewer fixtures too since the > IPL runs across two months. The BCCI who run IPL took a leaf out of US > leagues' books and introduced a third package of good games that the > Viacom18 (the winning streaming company) also bought to ensure they had > exclusivity for streaming. Hotstar, owned by Disney got the TV-only deal, > which could massively impact Disney's "Disney+" streaming numbers when > everything pans out, since Indian cricket fans contributed 50m or 36% of > their subscriber base. ] > > Also, leagues do think about their visibility. If you go exclusively on a > single platform, you might well be out of sight and therefore out of mind > for a lot of "average" fans who aren't quite as dedicated. I believe the > MLS deal leaves room for some non-exclusive games in places like Fox, ESPN > and Univision , although no deal has yet been announced. I would think that > for a relatively young league, they'd want the kind of exposure those > channels would give them. Going Apple exclusive probably doesn't help > continue the league's growth. > > This is a US only deal. MLS is shown across a couple of channels here in > the UK, but it's fair to say that it's not remotely as interesting to > European soccer fans as EPL, La Liga, Serie A etc. > > >> >> 4. “Journalistic” integrity. ESPN has always had this fiction of a wall >> separating their sports journalism from their sports partnerships. It is >> 75% BS, as is similar claims at other broadcast and cable networks. But not >> 100%. There is some sense in which the credibility of the sports department >> at each network provides some kind of brake on the most egregious dishonest >> hyping of the sports leagues the network is in partnership with. But will >> that be true at Apple? HBO used to present tennis, and still does boxing >> (though the latter may be more an illustration of the problem). If there >> are drug, sexual assault, financial, other scandals at MLS, how will Apple >> investigate, or even communicate, it? Would they even feel an obligation to >> pretend they were reporting on that, without a separate in house spirts >> department whose reputation they care about? Will Apple become the Fox News >> of MLS, functioning as a PR and propaganda arm, and nothing else? >> >> > I think that ship has long sailed. I don't think anyone really does truly > "independent" journalism about the leagues they cover. Maybe in the news > divisions, but the idea that a sports network that pays billions of dollars > for the rights to a league would also produce anything too contrarian > doesn't feel likely. I'd love to be proved wrong on this. > > With this Apple deal, I can easily see them doing some of those > behind-the-scenes docu-series that we see on Amazon and Netflix. But I > never believe that they're editorially independent no matter what the > makers claim. > > > > Adam > > > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAD_sJGDwf4zC-b0N%3Dz0h4Y0X8op%3DAPFRDtDgFSaPLjXd0KmHHg%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAD_sJGDwf4zC-b0N%3Dz0h4Y0X8op%3DAPFRDtDgFSaPLjXd0KmHHg%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAJE-FiEzq-uXuETNyuP-Jx88C7wScFAqRqDRCKUMxpEjuy9Z3g%40mail.gmail.com.
